Mitsubishi Motors Canada x Reddit THE CAMPAIGN Industry: Automotive KPIs: CTR, Video Views, Video Efficiency Ad Products Used: Category Takeovers, Promoted Videos Targeting: Interest targeting based on key Mitsubishi audiences and topics Mitsubishi Motors Canada launched an all- new Outlander SUV for 2022. As a challenger brand built on innovation, Mitsubishi felt right at home on Reddit, driving awareness and incremental reach in Canada through Category Takeovers and Promoted Videos. Breaking out the Category Takeovers drove breakout performance for the all-new 2022 Outlander. THE CREATIVE 45% HIGHER CTR THE RESULTS than Reddit’s benchmark for Category Takeovers on mobile 62% MORE REACH PER DOLLAR compared to other social channels 99% NEW USERS 99% of traffic had never visi

Join for free to read