The holiday season features new opportunities for brands to boost revenue. In 2022, holiday season retail sales grew by 4.8% YoY, following two years of surging retail and ecommerce growth. Brands left no stone unturned to deploy different strategies to make the holiday season special for their customers. Customers buying decisions are emotionally driven during this season. Brands look to capture this excitement with limited-time offers and discounts. Customers expect their favorite brands to make these days extra special. More than offers and discounts, loyalty programs allow brands to engage customers during the holiday season for a longer time.

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