Rising Trend Of Gamification in Loyalty Programs

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Gaming has gained traction across the world in the past couple of years. However, the concept of gamification & loyalty programs dates back to the 19th century. In 1896, Sperry & Hutchinson Co. ran a catalog with a variety of products. The catch was that instead of buying with money, customers could buy products with green stamps. These stamps can be earned by spending more on the products. Once customers had enough stamps to redeem a product from the catalog, they would mail the stamps to the company.

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Rising Trend Of Gamification in Loyalty Programs

Rising Trend Of Gamification in Loyalty Programs

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