The eBook "How to Identify and Retarget Anonymous Website Visitors" by Compu-Mail explains how marketers can retarget website visitors who leave without converting. It emphasizes using technologies that track visitor behavior, scoring leads, and using personalized direct mail combined with digital ads to increase conversion rates. The eBook highlights the effectiveness of direct mail in retargeting efforts, providing strategies for keeping potential customers engaged until they are ready to take action. The goal is to enhance engagement and drive conversions through timely, relevant communication.

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