Case Study

The Daily Mail

The Daily Mail

Pages 2 Pages

It’s November 8, 2020. Dataminr alerts its news customers that Jeopardy game show host Alex Trebek has died at age 80, after a battle with pancreatic cancer. A collective, “Did you see that Dataminr?!” hits the Daily Mail newsroom. Nearly 650 Daily Mail journalists have been using Dataminr for News to break global and local stories in real time as they unfold. Reporters receive real-time alerts from Dataminr’s more than 200,000 public information sources which include social media platforms such as Twitter, Reddit, IoT sensor data, audio transmissions, and the deep and dark web just to name a few. At a time when newsrooms are competing for social media real estate more than ever, being the first to break a story is vital to website traffic and audience engagement. Donna Ogier, the

Join for free to read