Acquiring new customers requires 7-15 times more effort and expense than retaining existing ones. To optimize customer acquisition, marketers should utilize "Look-a-Like" modeling, leveraging POS data to identify and target prospects resembling their best customers. This approach reduces marketing spend and acquisition costs by focusing on highly qualified prospects. Personalization is crucial in cutting through advertising noise, making direct mail particularly effective. Implementing Look-a-Like modeling can increase store visits, revenue, and brand awareness by attracting customers who align with your brand's value proposition.

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