White Paper: The Right Customer Data lytics.com/resources 1 CDPs and DMPs Demystifying data management for marketers WHITE PAPER3 CDPs and DMPs: Cutting through the jargon 7 The value of CDPs and DMPs 11 What kind of data solution does your business need? 13 CDPs, DMPs, and data privacy 15 Let’s talk CDPs! Table of contents Check out our other industry guides, white papers, webinars and more at lytics.com/resources WHITE PAPER: The Right Customer DataCDPs and DMPs: Cutting through the jargon Data solutions are the number one type of tech currently being implemented by Enterprise companies. 1 And with data-driven businesses experiencing 30% more growth than their competitors, 2 who could blame Enterprises for jumping at the chance? Not every business is getting data strategy rig

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