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The Complete Guide to Customer Data Platforms

The Complete Guide to Customer Data Platforms

Treasure Data
Pages 34 Pages

This guide details how CDPs collect, unify, analyze, and activate customer data to enable personalized, cross-channel marketing. It explains CDP functions, architecture, and integration with CRMs and DMPs, and emphasizes privacy, compliance, and ROI measurement. Through case studies like Subaru and Wish, it shows how CDPs boost targeting accuracy, retention, and marketing agility while breaking down data silos across enterprise systems.

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