White Paper KEVIN PETRIE MAY 2022 The Customer 360 Data Program Use Cases, Architecture, and Guiding Principles RESEARCH SPONSORED BY LYTICS THIS PUBLICATION MAY NOT BE REPRODUCED OR DISTRIBUTED WITHOUT ECKERSON GROUP’S PRIOR PERMISSION.2 The Customer 360 Data Program About the Author For 25 years Kevie Petrie has deciphered what technology means to practitioners as an industry analyst, writer, instructor, marketer, and services leader. Kevin launched, built, and led a profitable data services team for EMC Pivotal in the Americas and EMEA, and ran field training at the data integration software provider Attunity (now part of Qlik). A frequent public speaker and author of two books on data streaming, Kevin also is a data management instructor at eLearningCurve. About Eckerson Group

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