The new MarTech stack Building and buying a best-of-breed customer data platform3 Getting the most out of your customer data 4 Facing the challenges of modern customer data usage 7 Key components of a best-of-breed CDP solution 9 Streamlining data collection with a customer data infrastructure 12 Using a data warehouse to organize, store, and retrieve customer data 14 Decision capabilities: A must-have for modern CDPs 18 MetaRouter and Lytics: Your keys to a best-of-breed CDP solution Table of contentsGetting the most out of your customer data It’s not exactly controversial to say that businesses live and die by their customer data. It’s been this way for quite a while: In 2015, 64% of executives surveyed by Forbes strongly agreed that becoming data-driven is crucial to success. Wh

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