Case Study
No more cookies
No more cookies New research shows why marketers need new solutions to thrive in a changing landscape WHITE PAPER3 Coming Soon: Google’s Cookieless Future 5 New Research from Lytics Highlights Marketer Challenges 8 Solutions for Marketers 14 Next Steps: Where Do You Go From Here? 16 Glossary Table of contents Check out our other industry guides, white papers, webinars and more at lytics.com/resourcesComing Soon: Google’s Cookieless Future In March 2021, Google took the marketing and paid digital advertising world by storm. The global tech giant announced that it will be eliminating third-party cookies used on its popular web browser Chrome by 2023 as a move to protect user privacy and consumer data. In addition to this “cookieless” future, Google said that other unique identifier tec