This white paper explores the strategic role of Customer Data Platforms (CDPs) in high-tech industries, where fragmented data hampers growth. With the CDP market projected to rise from $5.1B in 2023 to $28.2B by 2028, adoption is accelerating as companies seek real-time insights and AI-driven personalization. CDPs unify customer, product, and operational data to enhance engagement, increase revenue, and ensure compliance. Key beneficiaries include software vendors, electronics makers, and semiconductor firms leveraging CDPs for forecasting, segmentation, and omnichannel experiences. A phased approach, focused pilots, and robust integration are critical for success.

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