Fivetran helps organizations build a Customer 360 by unifying data from sales, marketing, support, and product platforms into a single source of truth . By integrating tools like Salesforce, HubSpot, Zendesk, Marketo, and product analytics platforms, companies can consolidate interactions across the entire customer lifecycle. The process includes historical syncs, schema validation, and use of Fivetran Data Models to standardize engagement metrics. This unified view enables businesses to analyze customer behavior, personalize engagement, improve retention, and increase lifetime value while reducing data silos and manual reporting .

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