Customer 360 creates a centralized, real-time view of customer behavior, helping organizations anticipate needs and personalize engagement. Fivetran enables this by centralizing data with 400+ managed connectors, real-time CDC, and scalable integration across stacks. This improves marketing, loyalty, and experiences in industries from retail to healthcare. For example, retailers optimize omnichannel outreach, sports teams build superfans, hospitality brands personalize guest offers, and healthcare providers tailor patient care. With Customer 360, businesses achieve faster insights, stronger retention, and profitable outcomes across diverse use cases.

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