Fivetran’s marketing funnel solution centralizes email, events, and customer success data to deliver a complete view of engagement and improve conversions. By connecting platforms like HubSpot, Salesforce, Google Analytics, Mixpanel, Intercom, and SurveyMonkey, organizations can track customer interactions across campaigns, websites, and support channels. The process includes initiating historical syncs, validating and standardizing data, and using Quickstart Data Models for enriched metrics. This enables attribution analysis, segmentation, Customer 360 views, and improved ROI. Real-time insights into engagement and behavior help optimize campaigns and personalize experiences across the funnel.

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