What if you could wave a wand and magically make your sales and marketing teams more efficient and productive? Bad news: You’re not a magician. Good news: There’s a near-magic solution to sales efficiency and productivity—and it’s good CRM data. Ninety-eight percent of organizations report having high-quality data is either extremely important or important in achieving their business objectives.1 Good CRM data leads to less time spent prospecting, more meetings on the calendar, and ultimately, more revenue. But, when you provide your teams with bad data, it bleeds into their workflows, time, and ability to hit their number. We’ll walk you through four different types of bad data and actionable steps you can take to cleanse your CRM database. Let’s dive in.

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