This one-pager explains how to build attribution models by centralizing advertising, email, and event data to reveal customer journey touchpoints. Organizations can integrate multiple ad platforms such as Google, Facebook, LinkedIn, and TikTok, along with email tools like HubSpot or Marketo and analytics platforms like GA4 or Mixpanel. Setup involves connecting sources, syncing historical data, and validating schemas through ERDs or prebuilt reports. Fivetran Data Models then roll up daily spend, impressions, clicks, and engagement metrics into analysis-ready tables. This enables marketers to assign value to each touchpoint, refine strategies, and improve ROI.

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