IQVIA’s Advanced Targeting solutions, powered by Hospital Procedures and Diagnosis (HPD) data, enable precise profiling of physicians and facilities. Drawing from Medicare, private, and state claims, HPD delivers near real-time insights on procedure volumes, patient flows, referrals, and adoption trends. Applications include HCP targeting, KOL identification, territory alignment, market sizing, reimbursement support, and performance benchmarking. By integrating comprehensive claims data into a single source of truth, IQVIA helps MedTech companies optimize sales and marketing, reduce projection errors, and gain competitive advantage with reliable, data-driven strategies.

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