This fact sheet outlines how IQVIA’s OneKey Advanced Targeting empowers healthcare organizations to maximize market opportunities by connecting with the right providers. Leveraging over 11.1M providers, 40.2B hospital claims, and 103B medical service records, the solution enables precise segmentation and targeting using provider profiles, patient composition, diagnoses, and prescribing behaviors. It helps identify influential stakeholders, track treatment behaviors, and design strategies that align sales, marketing, and market access initiatives. Delivered in flexible formats, it integrates easily into existing workflows, driving actionable insights and measurable ROI.

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