A large pharma client needed better physician targeting for a niche diabetic sub-population where traditional Rx-based segmentation fell short. IQVIA applied its Physician Targeting solution, using advanced patient analytics to match treatment profiles with treating physicians. This patient-centric approach delivered dynamic views of patient concentrations and physician rankings, enabling more precise outreach. Results showed over a 50% shift in physician rankings versus traditional methods, and by targeting just 60% of physicians, the client reached 95% of eligible patients. The approach improved efficiency, optimized sales force deployment, and drove adoption of the client’s device.

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