Case Study
VGM & Associates (VGM) and Its Members Increase Market Share and Improve Sales Targeting
VGM Goals • Enable VGM members to see detailed volumetrics on physician prescribing behavior for DME, identify physicians referring to DMEs for specific products and identify market share by DME for specific products. • Provide membership with more geographic options to narrow data relevant to their business’s area of focus. • Understand what providers are being reimbursed from commercial payers. Key Benefits Experienced • VGM and its members have access to near-real time claims data updates to analyze such information to inform business decisions. • Claims data went from only national level, down to state and county to better meet company needs based on geographic footprint and focus.