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The Increasingly Important Role of NPs and PAs in Healthcare Sales Targeting

The Increasingly Important Role of NPs and PAs in Healthcare Sales Targeting

IQVIA
Pages 10 Pages

This brief examines the rapid growth and expanding influence of nurse practitioners (NPs) and physician assistants (PAs) in healthcare delivery and prescribing. It presents data showing their increasing role across specialties and highlights why traditional sales targeting often underrepresents their impact. IQVIA emphasizes the urgency of incorporating NPs and PAs into segmentation, targeting, and engagement strategies to improve coverage, relevance, and commercial performance.

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