E.ON Energy Infrastructure Solutions enhanced its virtual selling strategy using LinkedIn Sales Navigator. Initially piloted in 2018, adoption grew significantly, especially during the pandemic. Advanced search and filtering features enabled sales teams to identify multiple stakeholders, personalize outreach, and connect with targeted audiences like industrial energy managers and city officials. The shift to digital sales increased collaboration and best practices internally. Since the pilot, Sales Navigator licenses have grown 10x, expanding E.ON’s reach and brand visibility while streamlining prospecting in a complex industry.

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