7th Annual B2B Sales and Marketing Data Report

28 Pages

The 2020 B2B Marketing Data Report highlights the importance of data quality in sales and marketing. While 75% of respondents increased their investment in data quality, many have not fully leveraged advanced strategies like personalization, account-based marketing (ABM), and omnichannel approaches. Companies that focus on data quality saw improved targeting and overall marketing performance. However, there remains a significant opportunity to put data into action to drive more sophisticated marketing efforts and accelerate business growth.

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7th Annual B2B Sales and Marketing Data Report

7th Annual B2B Sales and Marketing Data Report

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