The State of Customer Education in 2025 report shows that 98% of technology providers now monetize customer training, often with hybrid pricing models where self-paced content is free but ILT, virtual labs, and certifications are paid. Customer education has become a strategic driver, closely tied to customer success, adoption, and retention. Challenges include limited LMS integration, aligning training with business metrics, scheduling, and lack of hands-on tools. Virtual labs have seen 44% growth in users and are now critical to engagement and scalability. Self-paced learning is expanding, with 54% of leaders planning adoption. Overall, CEd is shifting from cost center to profit and strategic value hub, fueling revenue and long-term growth.

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