The Customer Education Elevator explains how SaaS companies can boost growth by treating training like a product and marketing it strategically. Research shows that well-run education programs improve satisfaction, retention, and revenue. The guide emphasizes aligning with marketing to drive awareness, generating education-qualified leads, and using diverse formats like courses, webinars, labs, and certifications. It highlights the role of internal marketing, flexible delivery, and integrated tools such as LMS, CRM, and virtual labs. Case examples like HubSpot Academy show how education fuels adoption, loyalty, and advocacy. The message is clear: market education inside and out to elevate impact.

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