Webflow’s 2025 “State of the Website” (500 US/Canada marketing leaders) finds the website is the top revenue driver: 91% say it beats every channel and 62% generate most revenue from it. Yet teams struggle to prove ROI and drive revenue due to siloed processes and tool sprawl: 90% expanded their stacks, but only 17% say those stacks meet needs; 96% want better collaboration with engineering, and 93% feel constrained by devs. Priorities for 2025: experiment more, improve tool adoption, and elevate UX. Leaders are future-proofing with AI, CMS, CRO, integrations/APIs, personalization, and A/B testing—79% already use AI and 69% will maintain or increase spend. Many (58%) expect a stack overhaul to deliver better experiences.

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