The State of Product Discovery in Digital Commerce 2025 highlights the growing role of AI in enhancing ecommerce experiences. Based on a global survey of 219 retailers, the report shows ecommerce leaders outperforming mainstream companies by personalizing experiences, localizing for regional behaviors, and addressing individual shopper needs. AI is significantly impacting merchandising, search, and recommendations, with companies leveraging tools like chatbots and personalized results. Investment in product discovery technology continues to grow, with 88% of businesses planning to increase spending. The focus has shifted from economic challenges to improving product quality, marketing, and on-site experiences, driving revenue growth and scalability.

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