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State of Digital Advertising 2021: Marketing Budgets & Priorities in a New World

State of Digital Advertising 2021: Marketing Budgets & Priorities in a New World

Criteo
Pages 36 Pages

2020 was a year of rapid disruption, reshaping how we manage daily life. With more time spent online, activities like working, learning, and shopping shifted to the home. For businesses, being consumer-centric now means focusing on people who primarily consume from home. While reentering stores is on the horizon, consumers will continue to use hybrid purchasing options like buy online, pick up in-store, and curbside pickup, along with enjoying online shopping. Businesses must adapt to these new consumer habits shaped by the pandemic.

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