The "Portfolio and Performance Priorities for CPG Leaders" report identifies six strategic moves for consumer packaged goods (CPG) companies to revive growth amid market challenges. Four major trends reshaping the industry include economic slowdown, consumer fragmentation, retailer pressure, and volatile costs. Key strategies include reshaping portfolios, focusing on high-growth areas, scaling commercial excellence, expanding premium offerings, leveraging generative AI for marketing and automation, and enhancing productivity. CPG companies need agile, tech-enabled strategies to navigate evolving consumer demands and cost pressures.

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