The real estate industry is evolving, with a focus on customer experience (CX) and loyalty to drive tenant retention and brand value. By leveraging technology like AI, digital platforms, and data, real estate operators can enhance tenant experiences while reducing costs. Personalized interactions, such as using tech for maintenance requests or offering tailored services, improve tenant satisfaction. Real estate brands can boost renewal rates by creating memorable moments and building strong community ties. Successful operators will combine tech, data, and human interactions to create a seamless, branded experience.

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