Brand Loyalty on Instagram: A Financial Brand’s Smartest Investment Case Study1/4 In today’s digital-first market, the abundance of choice and convenience of at-your-fingertips technology is changing the way consumers save, borrow, and spend. Financial brands can no longer rely on the same strategies and business models that once drew loyal clientele—they must learn to meet customers where they are with the innovative solutions they need. For an installment-pay service loved by 10m+ customers, Instagram is the perfect space to connect with their target demographics, create trust, and build brand loyalty. After all, 80% of consumers use Instagram to make purchase decisions. Conversely, the fintech brand serves 10k+ merchants and also needs the channel to maintain strong relationsh

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