The Need for Hyper- Individualization Brand Loyalty 2020 Discover your company’s personalization score! BONUS FEATURE : QUIZTable of Contents Brand Loyalty Today Engaging the Individual Personalization Is the New Norm 08 Your Loyalty Program Should Be Doing More 31 The Personalization Spectrum Stocking Up on Loyalty Brands Have a Long Way to Go 19 The Crash Course 44 04 24 13 40When we launched this survey back in the first quarter of 2020, we had no idea how much the world was about to change. Within a few short weeks, the coronavirus quickly spread across the globe, shuttering businesses and compelling most of us to stay home. But we adapted. We juggled childcare with video calls, donned face masks in public spaces and cared for sick family members. Of course,

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