A better way to build a brand: The community flywheel

9 Pages

This paper explores how modern brands can build and activate strong brand presence by engaging with digital communities. It introduces the concept of the "community flywheel," which consists of five key elements: identifying target communities, focusing on hero products, crafting a talkable and credible brand story, fueling community engagement, and ensuring effortless transactions. The paper emphasizes the importance of agile test-and-learn approaches and the right marketing technology to drive rapid, sustainable growth and high returns in the digital age.

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A better way to build a brand: The community flywheel

A better way to build a brand: The community flywheel

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