This e-book outlines five CX priorities for navigating a turbulent economy: scaling support with self-service, embracing real-time engagement, enhancing agent efficiency with AI, shifting focus from moments to experiences, and leveraging support as a growth lever. It emphasizes the importance of self-service portals and chatbots for efficient customer support without expanding teams, highlighting significant cost savings and improved service metrics. Real-time engagement is recommended through messaging apps for personalized conversations. AI is suggested to boost agent productivity by handling routine tasks.

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