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The big reset: Data-driven marketing in the next normal

The big reset: Data-driven marketing in the next normal

McKinsey & Company
Pages 5 Pages

The report analyzes how savvy marketers are rethinking their technology and data strategies to improve precision marketing following the COVID-19 pandemic. It discusses the challenges and opportunities presented by the rapid changes in consumer behavior and provides insights on how companies can leverage data-driven marketing to capture new growth opportunities in a post-pandemic world.

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