The document discusses how B2B sales organizations can leverage data to enhance sales performance through a centralized "commercial performance cockpit." This cockpit integrates data, provides dynamic sales targets, and offers real-time insights via dashboards, enabling agile decision-making. It emphasizes the importance of a data-driven approach, fostering an action-oriented culture, and flexible incentives. By implementing these strategies, companies can achieve up to 15% higher EBITDA growth and improve sales ROI.

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