The 2022 India Shopper Story Report surveyed 1,000 Indians to understand their shopping behaviors and advertising preferences. Key findings include: Indian shoppers are adopting a hybrid approach to product discovery and purchasing, with more beginning their shopping on the open internet (outside platforms like Facebook and Google). The role of physical stores is evolving, and there are insights on building an effective digital advertising strategy for 2022. Download the free report for detailed insights on these trends and more!

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