Commerce Audiences are designed to meet the evolving needs of modern shoppers, providing marketers with smarter, more precise targeting. By combining real-time shopping data, consented user insights, and AI, Commerce Audiences anticipate future buying behaviors and help marketers connect with consumers at the right time, on the right platform. Unlike traditional, broad targeting methods, these audiences are based on real-world shopper behaviors, ensuring more effective, personalized messaging. With the rise of digital ad spending and ecommerce growth, leveraging Commerce Audiences helps marketers efficiently reach consumers throughout their complex, non-linear buying journeys.

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