The 2022 Australia Shopper Story Report surveyed over 1,000 Australians to understand their shopping habits and advertising preferences. Key insights include: Australians are adopting a hybrid approach to discovering and purchasing products; more shoppers are starting their journeys on the open internet (beyond platforms like Facebook and Google); the role of in-store shopping is evolving; and tips for building an effective digital advertising strategy for 2022. Download the free report for these trends and more insights into Australian consumer behavior.

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