A VueCommerce case study: The Indian luxury fashion industry gets personalState of the market info@madstreetden.com The global luxury market for fashion was forecasted to reach $445B by 2025—an increase of almost 30% from 2018. 1 The luxury apparel market alone is said to reach 82,478m in 2020 2 The performance high for this industry in the past few years has been orchestrated across geographies and demographics by two factors: 1. Rising demand for luxury goods from millennials and Gen Z a. Millennials and Gen Z consumers are expected to drive 85% of luxury growth. 3 b. Shopping habits and choices of this generation are shaping the way the industry works, and how other users shop. 2. Established brands more decisively embracing digital channels a. McKinsey studies point out that ne

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