The Yesware report analyzing sales engagement data from over 3 million activities between 2018 and 2022 reveals best practices for sales teams based on hundreds of millions of tracked emails. Key insights include the most effective sales cadence for email campaigns by reply rates, the correlation between sales team collaboration and account growth, and differences in activities between closed-won and closed-lost deals to boost close rates. It also identifies optimal times and days for sending emails to maximize replies and the ideal email lifespan for effective follow-ups. This data-driven guidance helps sales teams test and refine workflows tailored to their audiences, improving engagement and results.

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