Tufts University’s Advancement Division faced challenges with existing education technology, as mainstream CRMs suited simple sales cycles but not complex fundraising and gift accounting needs. Purpose-built higher education tools often lacked the robust features found in for-profit solutions. Christopher Pinault, Director of Development, noted there was no perfect CRM for fundraising that met all their requirements. By adopting Yesware, Tufts accelerated fundraising conversations, leveraging powerful sales tools tailored to their sophisticated fundraising program and overcoming limitations of traditional education technology platforms.

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