OpFocus overcame significant challenges with outdated sales technology that hindered productivity and data reliability. Locked into a multi-year contract with an ineffective tool, their sales reps struggled with poor CRM syncing, clunky campaign management, and weak analytics. After switching to Yesware, OpFocus boosted sales prospecting activities by 462%, significantly improving efficiency and trust in data. This transformation helped Chairman David Carnes earn recognition in Salesforce’s MVP program, highlighting OpFocus’s success in leveraging the right technology to drive sales performance and growth.

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