Report
2023 B2B Sales Benchmark Report
The "2023 B2B Sales Benchmark Report" provides insights from analyzing over 3 million sales opportunities and $37 billion in pipelines across 364 companies. It highlights the impact of major shifts such as COVID-19 and digital sales on B2B sales. The report identifies key factors affecting sales velocity: relationships, engagement, deal qualification, and time management. The report emphasizes the importance of building optimal relationships and maintaining strong engagement with stakeholders. Predictable revenue growth requires integrating insights into sales processes and focusing on key performance drivers. High performers adapt quickly, using data-driven strategies to improve sales outcomes .