Sales teams are continuing to grapple with the lingering impacts of the very challenging 2023 macroeconomic environment—but we’re approaching the light at the end of the tunnel. Sales professionals’ primary goal is to exceed their target or quotas — but this past year, it has taken more work to get there. Over half of them, 54%, say selling has been harder this year than it was before, due to inflation, stiff competition, a lack of high-quality leads, challenges reaching decision-makers, and longer deal cycles.

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