Strategies, Data, + Insights for Global Leaders XSales organizations at leading companies around the world are committed to growing better — and today, that means focusing more on how you sell than what you sell. The highest performing sales teams prioritize building rapport with prospects, listening to their challenges, and developing meaningful relationships. The fundamentals have remained the same; like Zig Ziglar said, “Stop selling. Start helping.” But the way that we do this has changed quite a bit. In a competitive and rapidly changing environment, how you engage with prospects and customers is why you win or lose business.

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