Consumers are returning to in-person shopping as foot traffic recovers post-COVID-19, though they increasingly expect online conveniences in-store. While e-commerce surged during the pandemic, preferences remain for physical shopping, prompting retailers to invest in technologies to merge online and in-store experiences. Buy Online, Pick Up In Store (BOPIS) has seen rapid growth, with a 54% CAGR from 2019 to 2021 and projected 19% CAGR through 2024. Retailers are adapting physical stores with features like self-pickup lockers, dedicated pickup areas, and efficient in-store operations to create a seamless omni-experience, driving efficiency and customer satisfaction.

Join for free to read