Generative AI is revolutionizing the consumer and retail sector, enhancing business outcomes such as commercial effectiveness, operational efficiency, and cost optimization. It's being used for optimizing pricing, personalizing ad content, creating engaging product descriptions, and improving the customer experience, including service interactions. A KPMG survey showed a high interest among executives in applying generative AI for customer data analysis and personalized recommendations, inventory management, and content generation. However, despite its potential, challenges like establishing trust in data sources, outcomes, and building a responsible AI framework remain.

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