The 2024 Online Retail Trends Report by Celigo reveals that consumers—especially Gen Z—are frustrated by high prices, poor service, and delivery issues. Price, free shipping, and reviews are top priorities. Shoppers use Google, social media, and brand sites to research and buy. Retailers must invest in omnichannel strategies, personalization, automation, and tech like iPaaS to meet expectations and prepare for events like Holiday 2024. Survey: 1,500+ U.S./UK consumers.

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